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Digital Marketing vs Social Media Marketing Amazing Truths

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Digital Marketing vs Social Media Marketing Amazing Truths
Digital Marketing vs Social Media Marketing Amazing Truths
Digital Marketing vs Social Media Marketing Amazing Truths
Digital Marketing vs Social Media Marketing Amazing Truths
Digital Marketing vs Social Media Marketing Amazing Truths

Digital marketing vs social media differences

Digital Marketing vs Social Media

The Digital Marketing versus Social Media Difference.

Digital marketing versus social media marketing is the difference between using all the various forms of online marketing, as opposed to just social media websites.

What is digital marketing vs social media?

Both, which can seem a little confusing.

What is Digital Marketing?

Digital marketing is an umbrella term for any type of online marketing.

What is Social Media Marketing?

Social media marketing, on the other hand, is the marketing of products or services using social media platforms.

Digital Marketing vs Social Media Marketing Differences

The 7 Differences Explained

Today we’ll discuss the 7 differences between digital marketing and social media.

As we learned earlier, digital marketing includes social media, and a few other marketing methods.

Let’s take a look at the different types of digital marketing including social media below.

Digital marketing vs social media marketing includes the following:

  1. Social Media
  2. SEO (Search Engine Optimization)
  3. Email Marketing
  4. Pay Per Click
  5. Video Marketing
  6. Blogging
  7. Content Marketing
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1. Social Media

Social media is a type of communication used on the Internet.

Using social media marketing can include communicating in many different ways via social media networks, platforms and websites.

But it doesn’t stop there.

In addition to social media websites, there are also blogs, wikis, social networking sites, photo sharing, instant messaging, video sharing sites, podcasts and more.

Each website or platform usually specializes in one form of social media communication.

Facebook

#1 Social Networking Platform in the World

Facebook is the largest social media website online.

With over 2.7 billion active monthly users.

Facebook for instance, is known for its friends and family connections.

  • You can follow and add people you know, or would like to know, as friends.
  • Share ideas and thoughts, and add any updates about your day.
  • Post pictures of your new born baby or photos of your cat playing with a ball of yarn.

And using Facebook Messenger, you can chat, make phone calls, video calls, and connect with people you know.

You can also connect with new and existing customers with a Facebook Business Page.

Facebook Pages are for growing and marketing your business online.

From connecting to customers, selling products, hosting events to selling services.

With Facebook, the possibilities are limitless!

Instagram

Second largest social networking site online.

With over over 1 billion active monthly users, Instagram is the second larges social media site.

Similar to Facebook, Instagram allows you to connect with family, friends and customers.

However, Instagram is a little different because, it’s centered around posting photos and videos.

Using Instagram, you can: 

  • Share beautiful photos of your last vacation or trip.
  • Post your dazzling wedding pics.
  • Update your customers on a new product you’re selling.

You can even post video clips of your last christmas party or webinar event!

Instagram makes showing off your business a snap!

Twitter

330 Million active monthly users.

With over 330 million users, twitter is the third largest social website.

Post tweets, follow celebrities and brands.

Twitter is perfect for connecting with new and old customers.

But what makes Twitter different is how much you can post or comment.

While on Twitter, remember these three important tips:

  • You only get 280 chacracters to post or comment.
  • Keep it simple, short, and sweet on Twitter.
  • Twitter is loved by people on the go.

And that’s it!

Customers and followers can scroll through posts quickly looking for content they enjoy.

Rememeber to focus on what you want to say, and just say it!

WIth Twitter, just keep it short and sweet.

LinkedIn

Over 575 million active users

Linkedin is the fourth largest social website.

Here are a three tips to remember about using LinkedIn:

The focus on LinkedIn is B2B Business to Business, Careers and Jobs.

  • It’s the largest website for career minded professionals in the world.
  • The focus on LinkedIn is networking.
  • People use LinkedIn because they want to change Careers or Jobs

But thats not all.

You can build strong B2B  relationships on LinkedIn as well.

LinkedIn is a great place to connect with suppliers and vendors.

It’s also perfect for hiring employees or finding a talented work.

2. SEO Marketing

Search Engine Optimzation (SEO), is another form of digital marketing.

SEO uses the search engines like Google, Yahoo or Bing to help people find information online.

Here are a couple of useful tips to remember about search engines:

  • Search engines act much like an online library.
  • A search engine indexes, or categorizes most of the information, and content, on the web.
  • If you need to find a local store, or article on a subect, search engines can help you find it fast.

A search engine can also be used to list your website, blog or ecommerce store.

Search engines are great for helping customers, find your business online.

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3. Email Marketing

Email Marketing can help customers become aware of new products, services or discounts  abour your business through email.

An email list can be your number one best asset, if used correctly.

Here are three great tips to remember about using email:

  • Email marketing is a great way to stay connected with customers and your audiences.
  • Using email, you can do things like, sell products and share news or updates.
  • Email is a great way to improve your abandoned cart rate or tell your businesses story.

However, there are a few caveats about using email, that you have to keep in mind.

Spam

Email is probably the greatest invention since the postal system or fax machines.

Unlike sending mail through the postal system, using email is absolutely free!

However, there are some rules you must adhere to when sending email to customers.

Before sending email, remember to keep these three tips in mind:

  1. Never send emails to people who don’t know you.
  2. Unsolicited or promotional email is called spam.
  3. Sending spam to anyone can get you into trouble fast.

Sending spam to anyone can have the following repercussions:

  • Get you blacklisted with email providers
  • Ruin  your sender reputation score.
  • Get you banned from your email marketing service

Opt In Email

When sending email, always remember to follow these 3 simple rules:

You can avoid spam by following these simple rules:

  • Use opt-in forms on your website or blog.
  • Enable double opt-in to confirm email subscription requests
  •  Always include an unsubscribe link in your emails.
pay per click

4. PPC Marketing

PPC stands for pay-per-click.

Pay per click is a type of digital marketing and advertising.

With pay per click advertising, you pay a certain amount each time someone clicks your ad.

Pay per click is a very popular form of online marketing and advertising.

There are all different kids of PPC ads, but the most commonly used are search ads.

PPC search ads usually show up when someone is searching for something online.

PPC Search Ads

A perfect example of a PPC Search Ad is used on Google Search.

When someone is searching for bikes, shoes or a local business, Google will show other similar ads along side the search.

These are ads that other advertisers or businesses are paying Google to display.

Whenever someone clicks on one of these other ads, Google charges the advertiser’s account.

Google and Facebook Ads

Google and Facebook are two major platforms that offer PPC advertising.

Advantages

The advantages of running PPC ads are:

  • Get your business, brand or ad in front of million of potential customers.
  • Relatively low cost to get started.

However, getting started running PPC ads can be difficult and time consuming.

Disadvantages

The disadvantages of running PPC ads are:

  • Digital marketing creatives required for branded content.
  • Defining your audiences and research is time consuming.
  • Can become costly paying for every click you receive.
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5. Video Marketing

Video marketing is using videos for promoting, telling and marketing your product or service to people.

The purpose of video marketing is to increase engagement, raise awareness and drive sales.

By using popular social media channels to educate, interact and follow up with your audience and cutomers while online.

Research shows, that creating videos is the number one way to get your customers attention.

Simply because, everyone loves watching video!

Lets face it, its easier to watch a 3 minute video, than to read a 1000 word document or webpage.

Advantages

Here’s how marketing with videos can help increase your business in three different ways:

  1. Brand Awareness
  2. Website Traffic
  3. Boost Sales

Marketing with videos is also a great way to stay in front of your customers and audience.

With so much competion online and on social media, video is one of the best ways to stay relavent.

Some of the benefits of using video on social media are as follows:

  • Stay on customer newsfeeds longer
  • Get more views and engagement
  • Help customers learn about your product or service better
  • Stand out from your competition
  • Put a face to your businesses brand or product

Video is a powerful tool and can also help:

  • Search and Display advertising
  • Rank higher in google searches
  • Scale easily across mutiple social media platforms.

Disadvantages

As you may have guessed, there are many advantages to marketing with video.

However, there are also a few disadvantages of video marketing.

Because videos are so great to use, there is always the downside.

Getting started with video marketing can be time consuming.

Creating your videos usually involves the following these basic steps:

  • Creating a sales presentation or script
  • Becoming familiar with video editing software
  • Implementing a strong, visual CTA or Call to Action

Before you get started creating a video marketing campaign, sit down and ask yourself, “What is my goal?”

Then, find someone who can help you get started and give pointeres along the way.

Using videos in your digital marketing can be a great way to win customers.

But it does require some thought and a good plan of action.

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6. Blog Marketing

Blog marketing is the process of creating articles that target your market using a blog.

Marketing with a blog involves writing niche articles for your audience using blogging software.

The benefits of using a blog for your business are limitless.

Some of those benefits include:

  • Driving traffic to your website
  • Content for your social media audience
  • Converting traffic in to sales leads
  • Creating long term results
Driving Traffic

A blog is a great way to drive traffic to your website.

For starters, when used with SEO, you can get free traffic from search engines like Google, Yahoo and Bing.

Search engines love blogs because it provides their users with valuable content to read.

But the best part of all, driving traffic using blogs and search engines is absolutely free!

Search engines do not charge you a penny for listing your website or blog with them.

This makes blogging one of the most affordable and attractive digital marketing strategies for businesses.

Social Media Content

One of the challenges of posting to social media, is running out of content to come up with.

Keeping your audience entertained and engaged is super important.

But with a blog, you never have to worry, because you can share and reshare content to your social media pages.

You can share your entire blog or just use bits and pieces of your articles in posts.

Just create a few catchy titles,  call-to-action statements, and mixed and match your content.

This is a great recipe for not only engaging your audience, but creating traffic to you site and converting sales leads.

Disadvantages

While there are numerous advantages to using a blog, there are also a few disadvantages.

The three main disadvantages to blogging are:

  • Choosing a blog service such as Managed WP
  • Becoming an Author
  • Creative and writing engaging content

The number one downside for most marketers, is the time it takes to write a blog, and how long it takes for a blog to become successful.

Blog marketing is not an overnight success. 

It takes time for a blog to become popular enough before you start seeing any results.

Using a blog for marketing can take anywhere from 3 to 6 months, or longer, before you start to reap any rewards.

My advice to you: Get Started Now!

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7. Content Marketing

Content marketing is about creating relevant and meaning information about a topic of interest to others.

The marketing of content online is what makes the internet and and social media go round.

In our article, we have gone over 6 of the primary forms of digital marketing and social media.

Or in a nutshell, content marketing.

You can say that the marketing of content is another tool under the umbrella of digital marketing.

Content marketing is what brings all the other forms of digital marketing together into a cohesive online strategy.

That strategy can be used to create compelling online marketing campaigns for your business.

Content marketing campaigns should be well thought out and implemented using the various sales channels mentioned above.

Your Goals for Content Marketing

The goal of your content marketing campaign should include the following:

  • Attract Potential Customers
  • Acquire New Customers
  • Retain Current Customers
  • Upsell New Products and Services
  • Engage your audience

Conclusion

In conclusion, the difference between digital marketing versus social media are marginal.

Digital marketing is the practice of using the internet to advertise, market, sell and promote products and services.

Social media is a sales and marketing channel used under the digital marketing umbrella.

Digital marketing uses online marketing strategy that include social media.

While social media marketing is stricly limited to the advertising, marketing and promotion using social media channels.

Learn more about our services here.

What successes have you had with digital marketing and social media?

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Ray Eason

CEO Reason Technology

Managed IT Cybersecurity

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Digital Marketing vs Social Media Marketing Amazing Truths
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